According to research, incidental sun exposure - aka daily passive exposure to ambient sunlight - accounts for 80% of our exposure to sunlight year-round, and for 90% of the damage to our skin, regardless of our skin tone. It is made of short moments throughout the day and it is passive. We usually don’t think about it and how it can affect our skin and health. It actually does, even in the fall and winter, even indoors when sitting behind a window: it’s the #1 cause of photoaging.

The same way boosting your immune system allows your body to destroy disease-causing organisms or substances that bombard us every day, stimulating your sun defense system allows your skin to naturally fend off the harmful effects of daily passive exposure to daylight, year-round.

#mybodymydefense