Everyday light, and how our technology complements sunscreen

Sunscreen is primarily made for prolonged, and intentional sun exposure, for example when you go to the beach

or to the mountain.  Everyday sunlight's features are specific and very different than prolonged exposure,

therefore requesting a different type of protection.

Everyday UV exposure

Ambient sunlight equals those moments in daylight most of us don’t think about: running an errand, walking to the mailbox, hailing a cab, driving, or even sitting next to a window. It’s for everyone, every day, year-round.


Ambient sunlight is primarily made of UV-A rays, that are equally intense year-round and also penetrate indoors.

Prolonged exposure

Prolonged exposure is when you go to the beach or skiing, or when you play sports outdoors in the spring-summer. Unlike everyday exposure, it is intentional, and usually over a certain number of consecutive hours.

In such situations, the danger comes from UV-B rays, that are at their peak intensity in the spring-summer (and on top of the mountain in the winter) and cause sunburns.

INCIDENTAL SUN SMART SERUM, FORMULATED FOR EVERYDAY RAYS

  • EVERY DAY SKINCARE: multitasking booster serum for a 360 protection against premature aging caused by daily passive exposure to ambient sunlight

  • SAFE FOR THE HEALTH AND THE ENVIRONMENT: because every day skin care should be safe, we have chosen to use alternative UV-A filters than the synthetic ones officially approved by the FDA. Our filters are all natural, and the most powerful UV filters known to nature. They all come from renewable resources.

  • UV PROTECTION, ACTIVE AT ANY TIME DURING THE DAY: ambient sunlight is all around without us realizing it, so our technology primarily aims at restoring the skin's own SPF by stimulating the melanin, for the UV protection to come from within, every time it is needed

  • DEMONSTRATED RESULTS: 5 star customer reviews, clinical studies demonstrating the performance of our actives

  • EASY TO USE: easy to incorporate into every routine, only one application needed in the morning

HOW IT WORKS

1. IT activates THE MELANIN, FOR UV PROTECTION FROM WITHIN

Our serum - and all of our products - feature a new generation peptide that mimics the action of sunlight on skin and activates the melanin and its UV protection and repair properties.It's an all natural process, that generates a natural glow without creating any disruption in pigmentation or changing the skin tone. It's like stimulating the immune system to make sure it destroys disease-causing organisms or substances that bombard us every day.

In humans, melanin is a natural brownish pigment that gives its color to skin and hair. Melanin acts both as a natural UV filter and as a scavenger of free radicals that damage the DNA, leading to accelerated aging and worse, skin cancer and melanoma.


Melanin is stimulated by sunlight, and specifically by UV-B rays, primarily active in the summer.

In technical terms melanin activation by sunlight is called photo-adaptation.

2. it is enriched with ANTI-PHOTOAGING BOOSTers

Because melanin is not able to cope alone with excessive and repeated exposure, we've added booster ingredients targeting the signs of accelerated aging caused by every day exposure to UV-A, blue light and infrared aka photo-aging. 

UV-A, blue light and IR filters: our all natural filters are multitasking ingredients among the strongest UV absorbing organisms in nature: sea alga Porphyra Umbilicalis, lingonberry stemcells and fresh water microalgae Scenedesmus rubescens work together to fend off the damaging effects of UV radiation on the skin.

Free radicals scavenging antioxidants: French pine bark extract, green tea and other polyphenols repair oxidation caused by exposure to daylight, hence limiting the deterioration of the skin matrix and the subsequent formation of lines and wrinkles.

Skin matrix rejuvenation: naturally derived hyaluronic acid binds moisture and supports the rejuvenation of collagen III.

More about the different types of UV's

  • UV-A rays  
  • UV-B rays  
  • Blue Light 

Sometimes called “aging” rays, UV-A can penetrate clouds and glass, and are present during all daylight hours with equal intensity, all year long. UV-A rays are the most damaging to skin at the deepest levels and a main cause of irreversible damage, starting with premature aging, and melanoma. There are approximately 500 times more UV-A rays in sunlight than UVB rays.

Filtered by clouds and gases in our atmosphere, UV-B rays tan and burn the skin (think of the B for “burn”). UV-B rays mostly hit our skin during what we call the sunny season – spring and summer. Essential to our health, UV-Bs are necessary for the body to synthetize Vitamin D from sunlight. However, overexposure to UV-B rays is a major contributor to non melanoma skin cancer; when UV-B cause sunburns, it may contribute to melanoma.

HEVL (High Energy Visible Light) or Blue Light has the shortest wavelength and highest energy. That means it’s both good and bad for skin. Believed to be a mood booster, BL is used to treat Seasonal Affective Disorder and regulates circadian rhythms. However, BL can negatively affect the eyes as, unlike UV rays, Blue Light penetrates the retina. Research has discovered that Blue Light is also a growing factor in premature aging because BL can penetrate into deeper layers of the skin, where it impacts collagen and elastin. Alarmingly, while most Blue Light is found in sunlight, our constant, round-the-clock usage of electronics — phones, tablets, and computers — exposes us to the most Blue Light, making it a 24/7 skin and health concern.

our MISSION


We believe in the natural ability of the body to activate its own defense during sporadic daily exposure to UV radiations, and in natural alternatives to synthetic filters present in current sun protection products.

Because cosmetic products for everyday use should be absolutely safe, while efficient.