The layer of either moisturizer or make up (foundation, powder or else) is so thin that the amount of SPF on the skin is insignificant. So when you think you're protected, you're actually not.
3 REASONS WHY SPF SKINCARE OR MAKE UP IS USELESS WHEN IT COMES TO DAILY PASSIVE EXPOSURE TO SUNLIGHT
1. THERE'S NOT ENOUGH SPF THAT GOES ON YOUR SKIN
2. SPF FADES AWAY WITHIN 1-2 HOURS
By the time you get to the office in the morning, whatever amount of SPF you had on the skin is gone (also valid for regular sunscreen by the way). And it's not at 9 or 10am that you need it the most anyway.
3. MOST OF US NEVER REPLENISH THROUGH THE DAY
The large majority of people don’t replenish throughout the day, starting with those who wear make up. The SPF sprays or mists that are around ? Back to #1!
MEET THE FIRST SERUM
FORMULATED TO ADDRESS
PASSIVE EXPOSURE TO SUNLIGHT
80% of our exposure to sunlight is sporadic, passive and incidental, and it accounts for 90% of the damage to our skin. We wanted to create a skin care solution for all of us to experience worry-free passive exposure to sunlight.
Incidental Sun Smart Serum is not a sunscreen. It is a booster serum that gently activates your melanin, and naturally restores your skin's own sun defense, for your protection to activate automatically, whenever you need it.
It is enriched with all natural anti-photo-aging ingredients, derived from renewable marine resources and plants.
WITH MELANIN ACTIVATING PEPTIDES
ACTIVE ALL DAY, NO NEED TO REPLENISH
WITH UV-A, BLUE LIGHT AND IR NATURAL FILTERS
CLINICALLY TESTED, DERMATOLOGIST APPROVED
HOW IT WORKS
1. IT ACTIVATES YOUR MELANIN
Melanin is the pigment that gives our skin (and eyes and hair) its color, but that also acts as a natural sun protectant.
Incidental Sun Smart Serum mimics the action of sunlight and maintains your melanin active, creating a natural sun-kissed glow, without disrupting your pigmentation.
2. IT FIGHTS THE SIGNS OF PHOTO-AGING
Incidental Sun Smart Serum is enriched with marine and plant derived ingredients selected for their powerful anti-oxidant, UV protection and repair properties, for a full photo-protection benefit. Naturally derived hyaluronic acid has been added to support collagen III rejuvenation and maintain a youthful appearance.
3. IT WORKS ALL DAY
This is another reason why Incidental Sun Smart Serum is smart: it features a plankton extract that has photo-activation properties. In other words, this plankton activates the formula each time your skin is exposed to UV radiations, whether outdoors or indoors.
WHAT SCIENCE SAYS ABOUT IT
"The shielding effect of melanin [...] is achieved by its ability to serve as a physical barrier that scatters UVR, and as an absorbent filter that reduces the penetration of UV through the epidermis. The efficacy of melaninas a sunscreen was assumed to be about 1.5-2.0 sun protective factors (SPF); possibly as highas 4 SPF, implying that melanin absorbs 50% to 75% of UVR. An SPF of 2 means the doublingof protection of the skin against sunburn."
Kaidbey KH, Agin PP, Sayre RM, Kligman AM. Photoprotection by melanin--a comparison of blackand Caucasian skin. J Am Acad Dermatol 1979;1:249–260.
"We can find no consistent evidence that use of chemical sunscreens reduces the risk of melanoma.[...] Sunscreens do, however, reduce acclimatization to UVR and vitamin D production in the skin."
The risks and benefits of sun exposure 2016David G. Hoela, Marianne Berwickb, Frank R. de Gruijlc, and Michael F. Holick d
"Scientists believe that melanin protects the DNA in skin cells against damage from UVB rays by absorbing the incoming radiation. It isn’t perfect, [...] but the new study in the journal Current Biology shows that the body mounts its defense much sooner, well before it becomes apparent in the form of a tan."
ELENA Oancea, NADINE Wicks, Jason Chan, Julia Najera, Jonathan Ciriello - BROWN UNIVERSITY - NOV 3, 2011
"[...]Skin adapts to chronic UV radiation by increasing melanogenesis, thickening of the skin, activation of DNA repair systems, triggering cell cycle and growth inhibitors, enhancing cellular differentiation and sensitivity to apoptosis, increasing antioxidants and initiating anti-inflammatory effects. Skin that is not chronically exposed to UV radiation is more easily burned, indicating that we should be receiving regular, chronic sun exposure.[...]"
Brenner, M. & Hearing, V. The Protective Role of Melanin Against UV Damage in Human Skin. Photochemistry and Photobiology, 2008; 84(3):539-549.
WHAT CUSTOMERS SAY ABOUT INCIDENTAL SUN SMART SERUM
"I’ve been using this serum for several weeks and I really like it. It doesn’t feel heavy on the face and didn’t cause me to breakout as I have acne prone skin... even in my 40’s. It also did not cause irritation on my children’s sensitive skin nor did it look “ghostly” on the skin as many spf’s."
"I have been using this serum for over a month and I absolutely love it. I have a combination skin, yet very sensitive so the composition is really important to me. I mix it with my day cream and it feels great on my skin. No greasy sensation, the smell is natural and fresh and it is such a different feeling than applying sunscreen."
"I had been using the serum for 1 week when I went to cheer friends running the NYC marathon. My face was in the direct sun for almost 2h which for a fair skin like mine meant... my skin would be turning red. But it didn't, and I could totally see a glow ! The dropper tip makes it easy to mix with my moisturizer, and I love the texture."
"I have bought a number of serums over the years (and spent a good amount of money on them) and find skinergies to be one of the better options out there. It smells really nice and feels great once I put it on my skin. I have noticed after two weeks of using a brighter tone to my skin, which makes me look more refreshed. I will be buying again for sure."
FREQUENTLY ASKED QUESTIONS
1. CAN I WEAR INCIDENTAL SUN SMART SERUM IN PLACE OF A SUNSCREEN?
Incidental Sun Smart Serum isn’t a sunscreen, that works by shielding your skin from UV rays.Our clinically-advanced skincare Smart Serum primarily helps support the skin’s natural sun defense and repair mechanisms, while fighting the signs of photo-aging. It’s a year-round, everyday, all day booster serum formulated to allow a worry-free experience during passive exposure to UV light (aka incidental sun exposure). Unlike a sunscreen that you need to replenish, Smart Serum is photo-active and only needs to be applied once a day. But for that trip to the beach or pool, always wear the appropriate clothing and/or sunscreen to avoid sun burns (and your Smart Serum!)
2. IS THERE A RISK OF HYPER-PIGMENTATION ASSOCIATED WITH USING INCIDENTAL SUN SMART SERUM?
Hyper-pigmentation, which is the appearance of uneven pigmentation on different areas of the skin, can unfortunately be the consequence of many factors including hormonal and systemic. On a strict skincare level, independent tests performed on our serum have shown no disruption in the distribution of the pigmentation.
3. WHAT IS THE DIFFERENCE BETWEEN INCIDENTAL SUN SMART SERUM AND A TRADITIONAL SUNSCREEN?
Our products are not meant to either compete with or replace traditional sunscreens; we use a different approach and Skinergies’ products are not meant for the same situations.Traditional sunscreens contain filters – chemical or mineral – that act as shields and either absorb or block UV light from penetrating the skin, hence preventing the synthesis of vitamin D. They are typically used during the sunny season or when intentionally going to the beach or pool. For a sunscreen to be truly efficient, a certain quantity of the active SPF ingredient must be applied to the skin (hence making products like sunscreen sprays or makeup with SPF not as effective because the active SPF ingredient is too diluted). Plus, sunscreen must be reapplied every hour or so to maintain protection.
Skinergies is different. Our products are designed to restore the skin’s own photoprotection and repair properties, helping to naturally manage the impacts of passive sun exposure, a mechanism called photoadaptation. That’s why we recommend using our products all year. First of all, premature aging culprits such as UVA, blue and infrared light (IR) are equally intense in the winter as in the summer. But also because our melanin needs to be constantly stimulated if we want it to be efficient, especially when the strength of UVB’s intensifies during the sunny season. Finally, even in the absence of direct sunlight, our products work on stimulating the activity of the melanocytes, without the risk of creating hyperpigmentation.
4. WHY DON'T YOUR PRODUCTS CONTAIN SPF?
SPF, or sun protection factor, is the commonly used unit of measure for the level of UVB filtering in a sunscreen. And while overexposure to UVB rays can cause the skin to burn, UVB are the rays that help the body synthesize Vitamin D, and allow for an increase in melanin levels—both of which are very beneficial to overall health. Skinergies products are conceived to help the skin synthesize vitamin D and restore its natural photoadaptation properties, for a better management of the impacts of sporadic and passive sun exposure on the skin and health. Our ingredients have antioxidant and moisturizing properties, and blue light, IR, and UVA filtering properties.
5. IS THIS SCIENTIFICALLY PROVEN? DO YOU HAVE CLINICAL STUDIES?
All the key active ingredients that are in our products, starting with the melanin activating peptides, are provided by established laboratories and come with clinical studies that demonstrate their performance. We use these ingredients at their highest recommended concentration, for an optimum efficacy. Our products are scientifically formulated, clinically tested, dermatologist approved and all our customer reviews are 100% positive. We're a young brand and as soon as we grow bigger, we'll run a customer satisfaction survey with an independent lab.
Our mission is to educate about sun exposure in general and incidental sun exposure in particular, and provide naturally derived skin care solutions that promote and leverage the natural sun defense properties of our body.