THIS IS NOT A SUNSCREEN.

It is a booster serum: by activating your melanin, it naturally restores your skin's own sun defense, for your protection to activate automatically, whenever you need it.


3 REASONS WHY SPF SKINCARE OR MAKE UP IS POINTLESS WHEN IT COMES TO DAILY PASSIVE EXPOSURE TO SUNLIGHT


1. THERE'S NOT ENOUGH SPF THAT GOES ON YOUR SKIN

The layer of either moisturizer or make up (foundation, powder or else) is so thin that the amount of SPF on the skin is insignificant. So when you think you're protected, you're actually not.

2. SPF FADES AWAY WITHIN 1-2 HOURS

By the time you get to the office in the morning, whatever amount of SPF you had on the skin is gone (also valid for regular sunscreen by the way). And it's not at 9 or 10am that you need it the most anyway.

3. MOST OF US NEVER REPLENISH THROUGH THE DAY

The large majority of people don’t replenish throughout the day, starting with those who wear make up. The SPF sprays or mists that are around ? Back to #1!

Incidental Sun Smart Serum: naturally stimulates the SPF in your own skin.

Our innovative serum features new generation melanin activating peptides that mimic the action of sunlight and "wake up" your melanin. Melanin is the natural pigment that protects the skin against UV radiation and risks of burning, while allowing vitamin D synthesis.

This serum won't change your skin tone or create hyper-pigmentation: the peptides strengthen the efficacy of your melanin, allowing your own sun defenses to activate whenever your skin is exposed to UV rays through a regular day.


A 360 skincare solution against photo-aging, our serum also contains a proprietary blend of anti-oxidants, marine and plant derived ingredients with anti-aging benefits, primarily targeting UVA, blue light and IR related damages. UVA, blue light and IR have damaging effects year-round, not only during the sunny season.


Clean formula, no harmful ingredients. French conception, US manufacturing. 


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